5 Tips to Pay-Per-Clicking
Hi, my name is Darryl Power and I have been using the internet for about 3 years. I used every possible way to generate traffic. But it was not until May 2003 when I found overture did my success take off. But I am not here to tell you about my success, I'm here to give you some helpful tips with Pay-Per-Click advertising which I learned over the past year. The following 5 Tips will help you target your specific audience, and help reach over 85% of internet users in a fast and effective way.
1. Bid on low-cost relevant words
When you do your research you need to find words that not only define your website or services but are low-cost and have little competition. You will also want to build a wide base of keywords, about 30 or so to gain the maximum click-through rate.
2. Qualify your Title and description
This one is simple; remember the 30 keywords you got; now you make up 6 to 7 ads with 3 to 4 keywords in them. By using the keywords in your title and description it is a fact that you can increase your click-through rate by almost 40%.
3. Use unique landing pages
Now if you are promoting an affiliate product or a matter of fact any product you need to use unique landing pages. You should strive to create landing pages that have a review of the product you are selling. Reviews can increase your sales by 50% or more.
4. Use a professional URL
There is nothing more that will turn a buyer off from buying a product than having a URL that looks like an affiliate link. When you pick a domain name make sure it is keyword rich, descriptive, and related to the product you are selling.
5. Finally, STICK TO YOUR BUDGET
Do not diverge from your budget. Calculate how much you will make per sale? What percentage of your visitors will buy? How much you are paying per click? Set a base limit on your cost per click around .08 to .10 cents. Remember you are only looking to make a profit.
Overall you will need to keep tweaking your ads to get the best Click through rates. Oh yeah, start with one or two products and build your campaigns around them, then repeat the process. Remember if you spend $200 in advertising and you make $1000 from your product, you just made $800.
Darryl Power has over 3 years in online marketing, 1 year in Pay-Per-Click advertising, and 7 years of business management.
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