A Complete Product Launch Email Chain

July 05, 2022

Campaigns for product launches are quite effective at creating anticipation and, eventually, increasing sales during your launch. Planning a launch can be overwhelming for marketers of all experience levels, but using this tried-and-true email sequence will help you succeed.You can use this for a product you've already built or a live product you intend to create. If you want to educate in person, you can modify your offering in response to customer feedback as it is being launched. If you receive feedback at the launch, even if you've already built the product, prepare to film a bonus session so you can make sure your offering is tailored precisely to the needs of your subscribers.

Do not forget that you may sell the recordings of your live class series once you have finished teaching them. To establish an automatic, perpetual launch, go back and update your launch campaign to remove any references to the live class. Then, add it to your autoresponder sequence.

Here is a summary of the email chain:

The first preselling email is:

What Are You Struggling With? is the subject line of this email, which also contains a few phrases inquiring about the prospect's struggles in your niche. something similar "What is your main objective in XYZ? What are the three things that hold you back the most? "is a sensible query. Hit "respond" and ask your readers to share their comments. To establish rapport, it's a good idea to respond personally.

Preselling Email #2:

The responses to the queries from yesterday are here.

Draw attention to a handful of the difficulties you encountered yesterday (you'll probably note that the same significant issues were in many of the responses), and offer a succinct solution for each.

Preselling Email #3:

How do you think XYZ would feel?

Ask your potential customer what it would be like to attain the outcomes they will when using your product. How would it feel, for instance, to be able to walk your dog without worrying about the leash jerking uncontrollably? or "How would it feel to really, openly talk about what's going on in your teenager's heart?" These inquiries pique your potential customer's interest and leave them.

Here is my brand-new XYZ training package, according to sales email no (or class, etc.)

This is your big launch email, and all it needs to say is that you've launched your product or that registration is now open for your training course or class series. The headline on your sales page can match the URL to the goods.

Sales Email #2:

Query Regarding (Product Name)

You'll probably get inquiries regarding your new product, so please respond to the first 3–4 in this email. begin with "Congratulations to everyone who bought (Product Name). I've been asked the following inquiries regarding the new training (class, etc.): "and a list of the inquiries. Make sure to a few times link back to the sales page!

Here is what you get with the new XYZ training programme, according to

Sales email #3

Describe what your prospect will receive from the programme. You can use the bullet points from your sales letter to describe the programme in this sentence. If switching Sales Emails #2 and #3 makes more sense for your sequence, do so.

What are you going to miss? asks the fourth sales email.

Make a point of mentioning what they might miss if they don't sign up for your training right away. It can be bonuses, but it's good to highlight some results they won't get.