Velvet Is The New Black

 Velvet is the new black. Anyone who has ever picked up a fashion magazine will have read something like that. But what does it really mean. Let me lay out for you the formula behind this very cleaver marketing idea.


1.Consumers and women in general always what to be at the cutting edge of fashion and home decorating.To have the hottest look before anyone else, right. So if you announce that velvet flowers and beaded lampshades in a vintage style are the coming trend consumers will start looking for just those items.


2.Inside knowledge is like a secret that nobody else knows.The thinking behind this is "maybe I was the only one who read that article about a return to romance and vintage velvet style..."


3.By creating a buzz around your product you cut down on the amount of advertising you need to do because you customers do it for you by "letting others in on the hot new trend"


4.Always make sure that your product is unique and different from whats hot at the time. e.g "Minimalist Interiors" and the soft vintage "Velvet Attic" style. Point out the advantages to your new product.


5.Always look for a chance for product placement even if this means a few give always.

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