Cover Letter Tone: Formal or Friendly?

 When creating cover letters, a common mistake is to essentially use the same letter every time. Many applicants change nothing more than the name of the company. This is a bad idea and you can be certain that your generic letter is seen as such by those who read it. It is not as hard to spot these type of cover letters as you might think that it is. The other common mistake is in tone. As a general rule, formal is better. But this is not always the case, though it is safe to choose this style if you are unsure on what to do. It is always best to be over-dressed than under, right?

I am going to assume you have done your homework and know enough about the job you are seeking to be specific in your cover letter. If you do not have that information, then get it before you begin writing. You cannot craft a decent cover letter without specifics. Plus, during your research you may find a reason or reasons to skip the whole application process all together!

The tone of the letter will be dictated on the position you are seeking. The rule is that the more authority the position has then the more formal the cover letter should be and the more specific. Makes sense, don't you think?

You want the letter to be brief but complete. It's important to highlight your skills in relation to the specific job being offered and to explain why you are perfectly suited to the position. Any of your skills could seem unimportant to you, in regards to the job at hand, but it could be something that the company sees as the most important. Find a way to include anything that may help you land the job.

Of course you will address the letter to the person doing the interviewing. If you do not know who this is, then just call and ask because "To Whom It May Concern" just will not do! Address him or her formally throughout your letter. Never shorten someone's name unless given permission to do so. Save the informal and friendly approach for your friends.

When writing a cover letter you want to get your point across as briefly as possible while showing respect to the reader. The tone should always err on the side of formality, you never know how high up your application might go.



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